An FBI hostage negotiator and Google’s youngest employee are quadrupling sales using AI – yes, really

Posted 29 January 2018
Google's youngest employee is using AI to quadruple sales

Hostage negotiation tactics and artificial intelligence (AI) are the knockout combination guaranteed to quadruple your sales, according to former FBI lead kidnap negotiator Chris Voss.

“We’re going to marry AI with emotional intelligence and we are going to smash through barriers really fast”

In October 2017, it was announced that Voss has partnered with Node, a machine intelligence platform helping Sales and Marketing executives understand their ideal prospects, which emerged from stealth in July with $16.3 million in funding.

Node’s customers, which include RingCentral, Outreach, and BlueJeans Network, will now have access to Voss’ ground-breaking negotiation techniques, outlined in his book Never Split the Difference, to improve sales and marketing results.

As AI technologies start to automate mundane tasks, such as manual CRM entry or scouring social media sites to find introductions into accounts, Sales and Marketing teams can focus on perfecting the uniquely human elements of their roles.

Chris Voss and Falon Fatemi at the Qualcomm 2017 Women’s Panel
Chris Voss and Falon Fatemi at the Qualcomm 2017 Women’s Panel

“We will experience a shift from a world of guesswork and manual searching to that of decision making judgment and relationship building”, said Falon Fatemi, who founded Node in 2015, and was formerly Google’s youngest employee.

Voss and Node’s partnership is described as a marriage of “art and science”, with the result, according to Voss, that customers make “more revenue, faster”.

Node and Voss will also host an event series in 2018, teaching participants how to unite AI with Voss’ human intelligence-driven tactics to close sales deals.

“We’re going to marry AI with emotional intelligence and we are going to smash through barriers really fast,” said Voss, who is CEO of the Black Swan Group.